Number of Pandora's paying subscribers from 2008 to 2025 Weekly online radio consumption in selected countries worldwide in 2013 Pandora's net income/loss Q1 2011-Q3 2018 Sirius XM Holdings' quarterly revenue Q1 2011 - Q4 2022 Sirius XM Holdings' quarterly net income Q1 2011- Q3 2022 When the inevitable finally did come to fruition, the move cost Sirius XM 3.5 billion U.S. This gave Pandora less control but the cash injection it desperately needed, and predictions of a full-blown acquisition began to circulate.

dollars in Pandora for stakes of almost 20 percent in the company. In November 2018, the number of Pandora’s worldwide paying subscribers was estimated to amount to just under 6.2 million, whereas Spotify had 96 million subscribers globally at the end of 2018.īack in 2017, Sirius invested 480 million U.S. Despite millions of users, Pandora fans simply weren’t spending their money on the service. Pandora’s plight is aptly illustrated not only by its income data (or rather, data on its losses), but also by its comparatively small slice of the global subscriber base who don’t just use streaming services, but pay for them. However, Pandora began to struggle to compete with other highly successful music services such as Spotify as consumer preferences evolved and other larger companies like iHeartMedia began to infiltrate the market. In February 2019, the company completed its long-discussed acquisition of Pandora Radio.īefore Sirius XM purchased Pandora Radio, the two were competitors for years.

Until now subscriptions have peaked with 34.91 million in the final quarter of 2019. In the fourth quarter of 2022, Sirius XM had approximately 34.3 million subscribers, up from 34.03 million in the corresponding quarter of the previous year.

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